melissahoulroyd.info

The Unconference at ALA Annual Conference 2009 consisted of 6 fifteen minute presentations, 1 fifty minute discussion session, a two hour lunch, 4 more fifteen minute presentations, and 2 more fifty minute discussion sessions. For each discussion session, there were several tables with a different discussion topic and a limit of 10 people per discussion.

Jason Griffey’s presentation, “Ubiquitous Computing,” was first. Griffey explained that mobile phones are the single most popular computing platform in the world. There are more usable mobile phones than people in Korea. There were 2.3 trillion SMS messages sent last year alone. They’re shrinking the digital divide. Computer networks are even changing, with devices exchanging information with each other instead of nativized servers. (Object to object, rather than object to server to object.) [NTS: This reminded me of a particular game architecture Joe used in one of his games to make it work faster.] Digital is, by necessity, going to be free. Information will become easier and easier to get. Compete with piracy by making it easy to obtain (e.g., iTunes — not free, but very easy). Content is easier to obtain outside the library. Services becoming more important within the library.

The second presentation was “Audiobooks, E-books, and Online Reading: Implications for Libraries,” by Jessica Moyer. Teens and college-age adults are the fastest growing audiobook listening groups. Over 52% of users get their audiobooks from library, the #1 source for listeners. ”Digital means dealing with DRM and compatibility.” Libraries have to change their collections to offer new technologies. Overdrive not usable on a Mac. Moyer illustrates that other media, such as audiobooks and e-books, are necessary in library collections that aim to serve people living in the 21st century. Those users of “other media” tend to read books, too.

Theresa Liedtka, Dean of Lupton Library at University of Tennessee at Chattanooga, presented “Patrons as a Top Priority.” She described how her university library used surveys, online forums, and communication within the entire university to design the future library building as a user-centered space. Collaborating with a diverse group of so many interests, both faculty and students, will allow Lupton Library to be the center of university life. I loved my college library; I can only imagine how amazing Lupton Library will be for UTC’s students.

Rachel Vacek was next with “Librarians Using Mobile Devices.” She and the University of Houston Libraries (her place of work) chose to focus on the mobile device needs of librarians, rather than library users. With a microgrant, they were able to purchase 8 iPod Touches for the university librarians to check out. Using the iPod Touches, librarians were better suited to serve the library users’ needs. This experiment resulted in the library purchasing an iPod Touch and/or a netbook for every librarian. Fantastic! But one great thing I took away from this presentation was the idea of creating a technology “petting zoo” for librarians. Technology becomes a lot less scary when you can hold it in your hand and realize that it isn’t so hard to figure out.

Robin Hastings was the fifth to present, and her topic was “Web 3.0.” During her presentation, she explained that Web 3.0 would be the semantic web, transforming the internet into a database. One way to turn the internet into a database is with microforms. An example of a microform is this hCard:

<div class="vcard">
<div class="fn">Joe Doe</div>
<div class="org">The Example Company</div>
<div class="tel">604-555-1234</div>
<a class="url" href="http://example.com">http://example.com</a>
</div>

Labeling data with microforms makes it easy to collect this kind of information (e.g., through Address Book on a Mac.)

The sixth presentation was “Libraries and Innovation: Creating environments for encouraging and supporting creativity and innovation among staff” by Matt Hamilton. He explained how letting library staff decide on their own projects makes for happier and more efficient staff. Let the workforce decide what gets them excited, and let them work on that. Start projects in “beta” to help get buy-in; “beta” projects seem temporary, but may last. This management approach reminded me of W.L. Gore & Associates (Small Groups, Big Ideas), a company without a hierarchal structure and a focus on communication, freedom, and creativity. Sounds like an awesome place to work, and so does Boulder Public Library (I love their logical URL, too!).

The first discussion group I attended was Rebecca Blakeley’s “Government Issues for Librarianship.” Rebecca Blakeley is the Government Documents Librarian at McNeese State University (Louisiana). During the discussion, she talked about how Obama’s call for more transparency in government at the start of his term got a lot of people interested in government documents. Now there are a lot more resources for government information than there were before, and librarians need to be aware of them and trained how to use them. Some of the websites she pointed us to were:

• The Center for Disease Control’s Widgets: In the event of a pandemic like Swine Flu, libraries can add these Web 2.0 tools to their websites to provide easy access to information from the CDC.
• Data.gov: Raw government-collected data that can be collected and manipulated
• Sunlight Foundation: a government watchdog site
• MAPLight.org: reveals the connection between money and politics
• OpenCongress: an effort to make congress more transparent with a feed of legislation in a much more accessible way than THOMAS
• FDSYS.gov: provides public access to Government information submitted by Congress and Federal agencies
• Versionista — Versions of WhiteHouse.gov since Obama took office: archives versions of websites as they change

Blakeley stressed that because of these changes in the supply and demand of government documents, there needs to be standards for government document competencies. A couple resources she provided were:

• ALA Government Documents Roundtable (GODORT) Wiki
• ALA Washington Office E-Government Services Wiki
• US Public Libraries and E-Government Services White Paper

That’s only a little more than half the unconference! More to come soon…

The location of this year’s ALA Annual Conference gave my fiancé and me a great excuse to tour Chicago before the event began. We explored the city, visited museums and saw the Harry Potter exhibit, tested the public transportation system, and ate some great food. Some more of our family members joined us on Wednesday to go to Alinea to celebrate a few birthdays, my fiancé’s fellowship, jobs well done, and our engagement. Alinea was an incredible experience; we all left the restaurant with goofy smiles on our faces.

The conference officially started on Thursday, July 9th, but there wasn’t a lot going on. After seeing my fiancé off in the morning, I got settled into my new hotel room, met up with a couple fellow librarians, and had a great meal.

I spent Friday at the Unconference. It was an amazing and intimidating experience to be immersed in a group of so many librarians I had been following on Twitter and the blogosphere. It took a feat of microbravery to participate. But I did it! The presenters were inspiring, and the discussion leaders and other participants were thought-provoking. (A more in depth blog post on my experience at the Unconference to come!)

Saturday, I attended OCLC’s To Be or Not To Be… DRM Free. I arrived a little late, so I missed the speakers names, and I was unsuccessful in locating further information about them online. This discussion had a lot of potential to be a lively debate. However, since it was at 8 o’clock in the morning, it was sparsely attended and everyone who was there seemed bleary-eyed, including me. The basic gist of the program was that “[high] quality content needs DRM” so that publishers can invest in authors. “We need publishers to help filter creators to have high quality content.” “Amateur journalism cannot replace quality content.” My personal thinking is that sometimes publishers publish low quality information, and the reality of content is that there is a spectrum of content. Not all published content is created equal.

Targeted Marketing: Hitting the Bull’s Eye woke me up. Los Angeles Public Library’s Director of Public Relations, Peter Persic, and San Francisco Public Library’s Chief of Communications and Adult Services, Marcia Schneider, spoke about their ad campaigns to change their communities’ perception of the library. It was really exciting to see images of their ads and to hear about their strategies. (A blog post is forthcoming on this program, too!)

Life After 2.0 with Meredith Farkas, Lori Bell, Michelle Springer, and Helene Blowers was really interesting, if a little disjointed. Meredith Farkas’ presentation about why 2.0 services fail in libraries really hit the nail on the head. Instead of just using “Web 2.0″ technology for their own sake, find a problem that needs solving, then find a tool that will help. And, if you’re going to use the tools, make the commitment to continually use them. Don’t abandon them! They’re embarrassing to the organization. She explained:

• Get to know your population’s needs
• Build things to meet a need
• Give staff time
• Plan to market 2.0 projects like any other service
• Make sure it’s in line with the library’s mission/goals
• Continually assess

In the evening, I stopped by the ALA/ProQuest Scholarship Bash. It was my first time attending the event, and I found it a little stiff. Maybe it was the time I arrived (around 8/8:30), but the crowd seemed to be closed off from new people joining conversation. I don’t think I would attend that again in the near future.

I sat in on the LITA Program Planning Committee meeting for the first time on Sunday, in preparation for my 2009-2011 appointment. Jason Griffey, the committee Chair, was awesome, and it was a whole lot less intimidating than I expected. The rest of the committee seems like a promising bunch of librarians, too.

LITA Top Tech Trends was also on Sunday. That was a very cool panel of people: Eric Lease Morgan, Joan Frye Williams, Clifford Lynch, John Blyberg, Geert van den Boogaard, Roy Tennant. Each of these speakers had a lot to say on the current top technology trends. Cloud computing came up, as did the ubiquitousness of mobile devices (mobile devices good for consuming, aren’t good for synthesizing, creating), libraries need to build apps. This was a group of very knowledgeable and engaging speakers. However, it made me wonder what LITA Top Tech Trends program would be like if we had developers of spatial operating environments, active commercial PC and Mac programmers, game developers, and others outside of libraries talk about what’s going on in their industries. Maybe it would have to be called Extreme Tech Trends, but it seems like it would benefit us all to hear about what’s going on outside the library world.

That evening, I dropped by the OCLC Blog Salon. Microbravery, what will you get me into next? It was so surreal to see even more “library celebrities” in such a small space. Unfortunately, timidity won out and I didn’t last for long. Baby steps.

Lastly, on Monday I attended the Content Management Systems in Libraries program. I blogged about it on the LITA Blog.

The programs at the conference got a lot of ideas spinning around in my head, and I’m still trying to sort through them.