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Day three at ALA was my last day in California, after about four weeks of traveling throughout the state. By that point, I was very tired, and only managed to attend one program before heading home. The program I attended was called Hey! I Want to Do That Too! Gaming and the Elementary Age Child (1330-1500).

Hey! I Want to Do That Too! Gaming and the Elementary Age Child

This program was presented by Dr. Warren Buckleitner, a former elementary school teacher, current New York Times contributor, current adjunct assistant professor at NYU, and current editor of Children’s Technology Review. His presentation was on creating a media center, or Mediatech (like biblioteca), for a public library. Dr. Buckleitner split his presentation up into two parts:

1. the history of Mediatech at his library, and
2. selecting the right materials to create a Mediatech of one’s own.

During the first part, Dr. Buckleitner explained how he developed a Mediatech at the library where he lives (and is a library trustee) in Flemington, New Jersey. Luckily for Dr. Buckleitner, when he pitched the idea to “VIPs in town” and the library board in 1998, he faced no opposition. In 2000, he already had the support of an attorney, schools, and library trustees to create a non-profit organization and begin fundraising. By 2001, they decided on the library as the location of Mediatech, and the library board contributed a $100,000 trust to renovate the space. Mediatech opened on May 23, 2003, marking the anniversary of Charles Lindbergh’s nonstop transatlantic flight from New York to Paris.

Dr. Buckleitner’s media center has about eight computers, all of which were donated. Most of the games available at Mediatech were donated by Dr. Buckleitner, himself, as he writes reviews for them.

Reflection on My Third Day at ALA Annual 2008

Dr. Buckleitner was a very good speaker. His presentation was engaging and informative. He definitely knows about children and what they want. However, I don’t know how useful this program would have been for someone who attempted to set up a media center, faced opposition, and was looking for advice. Dr. Buckleitner’s story almost sounded like a fairy tale; everything important went the way it should have. There wasn’t a struggle, which is a common thing in public libraries in America… what with the budget cuts and libraries closing everywhere.

I think this program could have been more useful if the speaker presented strategies for succeeding in cases where not everything goes the way it should.

I attended three sessions on Saturday, June 28, 2008: Kids and Ever-Cool: Find Them Together at Your Library (1030-1200), Metadata Mashup: Creating and Publishing Application Profiles (1330-1430), and Science Fiction and Fantasy: Looking at Information Technology and the Information Rights of the Individual (1600-1730).

Kids and Ever-Cool: Find Them Together at Your Library

Gene Del Vecchio

The main speaker in this program was Gene Del Vecchio, author of such nonfiction works as Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart (1997), The Blockbuster Toy: How to Invent the Next Big Thing (2003), and young adult fiction like The Pearl of Anton (2004), and The Sword of Anton (2006). He has been in the business for 25 years, and his clients include such brands as Disney, Mattel, and Nestle. (“How many of you played with Barbie? I sold that to you!”)

The purpose of his lecture was to encourage children’s libraries to create a logo or brand that is as strong as McDonald’s golden arches or Target’s bulls-eye while making it cool and successfully fulfilling a basic emotional need. A formula for success at the library, Del Vecchio claims, is to satisfy a timeless emotional need and dress it up in a current trend or fad (while updating periodically). Here are some examples of brands that fulfill a basic emotional need:

• cereal that makes a child feel like a winner: Wheaties
• fashion doll stands for beauty: Barbie
• fashion doll stands for rebellion: Bratz
• yogurt that gives children control: Sprinkl’ins
• stuffed animal that gives children a sense of empowerment: Build-A-Bear
• candy that makes children feel brave: Warheads
• cereal that is about sensory gratification: Rice Krispies

One particularly striking part of his presentation involved his presentation of user needs survey results, wherein children provided their opinions on what would make a library better or cool. Some of those results were in the form of pictures, like one that had an ice cream stand, bean bag chairs, and music playing, with a very small corner of the room for books; another child had drawn a separate room for listening to music. Most of the children came to a general consensus: they wanted their libraries to adapt to what they were used to and expected. They wanted Barnes & Noble in their libraries. (more…)

Welcome to Anaheim!

Yesterday, Friday, June 27, 2008, was my fourth day in Anaheim and my first day at the ALA Annual 2008 Conference. Joe Osborn and I attended YALSA 101 (from 1600-1700) and Intellectual Freedom 101 (1700-1800).

YALSA 101

YALSA 101 was an introduction to the conference and YALSA as a division. I went to the ACRL 101 program last year, and I found that YALSA 101 this year seemed much more lively and easy-going.

YALSA 101

During the program, the current president of the division highlighted some of the cool programs YALSA is sponsoring during the conference such as Teen Spaces: Between Home and School, a program about creating both physical and virtual spaces for teens, and the YALSA Bloggers Meeting. She also highlighted the fact that YALSA and ALA are member-driven, and volunteering is easy to do: just fill out a YALSA committee form on the YALSA website (search for “volunteer form”). Overall, I found the YALSA 101 program to be helpful, even though this conference is not my first. I liked the culture and content of YALSA so much, I even joined the division online as I was sitting in the audience. (more…)

The last week of this month is the ALA Annual Conference in Anaheim, California. Luckily, I’ll be in attendance for the first three of the five days the conference takes place (June 27-29).

In anticipation of the conference, I’ve compiled a list of programs that sound interesting to me. (more…)